One of BlaBlaCar's values explains probably best "la raison d'être" of this blog.

How did Google perceive our SEO migration to

A website migration is always a risky task. Just as a reminder, we changed our brand name in France from covoiturage to BlaBlaCar in April 2013. We decided to switch the domain name only beginning June 2015 because we thought it was time to do it in France: blablacar is now much more popular than the term covoiturage. The main goal was to unify our brand domain names everywhere, the SEO challenge was to make sure traffic loss would be kept to a minimum. What we did? Set up 301 redirects for all pages from to (e.g.... read more

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